12/26 2023

What is Data Visualization? Benefits and AWS Cloud Integrated Tools

In the course of business operations, companies heavily rely on a multitude of charts and reports to assess various indicators and make suitable data-driven decisions, thereby enhancing the quality and efficiency of business development. As mentioned earlier, in the preliminary stages of data handling, it’s crucial to thoroughly clean the data. After analyzing this data, how does one embark on the process of data visualization to generate readable reports?

What is Data Visualization?

A sales report with thousands of rows in Excel is tough to grasp. Data visualization uses graphs and visuals to make this data easily understandable. Its goal is to improve decision-making by presenting data in interactive charts like pie charts and line graphs. This helps decision-makers spot patterns, relationships, and trends more clearly.

After preprocessing and initial data cleaning, the main goals of data visualization are: 1. Identifying critical indicators that require visualization 2. Selecting the appropriate visualization tools.

Why Businesses Should Adopt Data Visualization Tools?

In today’s information-packed age, an American study found that the average person handles a massive “32GB” of data daily. Similarly, businesses, facing swift market shifts, need data visualization tools to reach broader goals efficiently.

Interpreting data more easy

Data visualization tools quickly transform data into graphics, helping analysts spot trends, patterns, and anomalies. This swift insight empowers businesses to seize opportunities and gain an industry edge.

Enhance decision-making quality

Can chaotic data affect efficiency and decision quality? Data visualization tools help businesses present information intuitively, improving decision-making processes. They enable better assessment of resource allocation, enhancing the quality of decisions based on visualization outcomes.

Improve internal efficiency

Data visualization tools automate data extraction, converting it into necessary analytical outcomes. This saves time for businesses, minimizes decision-making errors, and swiftly extracts critical business value from data visualization.

How to Implement Data Visualization?

Start by identifying the question you want to answer. Your data journey begins from its raw form, moving through selection, cleaning, transformation, storage, analysis, and ultimately visualization.

Advantages of AWS Cloud Integrated Data Visualization Tools

Tableau excels as a top-tier data visualization tool, seamlessly merging business analytics, data mining, and visualization in one platform. It swiftly handles vast datasets, creating visuals in minutes. With self-service data prep and interactive chart tools, Tableau streamlines intuitive business analysis, empowering data-driven decisions.

Yet, challenges extend beyond visualization tools like Tableau and Power BI. Data needs encompass metadata storage, integration, automation, and AI utilization. Moreover, these tools entail added costs. For companies using AWS or similar cloud services, alternative options exist.

Public cloud platforms like AWS offer integrated solutions. AWS presents multiple services for comprehensive data management, simplifying chart creation and enhancing decision-making.

Amazon QuickSight (BI)

Amazon QuickSight, a serverless BI service, empowers users to track business trends with intuitive dashboards. Using natural language, users can query data securely from various sources, triggering automatic connections. It then generates insightful charts to bolster decision-making and drive business growth.

Amazon SageMaker Studio (Machine Learning)

In AWS’s machine learning solutions, Amazon SageMaker Studio offers an all-in-one environment for developing, training, and deploying models. It provides a visual interface for modeling and allows easy monitoring and adjustment with data visualization charts.

Amazon Opensearch Service (searching and analysis)

Amazon Elasticsearch Service is crucial for cloud security, enabling enterprises to index log data, conduct searches, and use Kibana for creating powerful data visualizations. This helps businesses recognize and understand data more quickly.

How to implement data visualization?
Businesses using cloud-native data visualization tools benefit from integrating data and auto-generating charts.

How do businesses use data visualization tools to meet key goals?

E-commerce/Retail: Segmenting Customers for Improved Conversions

Retailers use “data visualization” and “machine learning models” to segment customers effectively, boosting conversions. Precise targeting of specific customer groups through charts helps understand purchasing intent, optimizing marketing strategies.

Membership Systems and Customer Insights

Membership systems start with establishing a “CDP” (Customer Data Platform) to delve into customer consumption patterns. Data from members is processed and integrated into the CDP for deeper insights. Using data visualization tools enhances business strategies and boosts customer retention.

From simple charts to complex analytics, data visualization plays a crucial role. How can businesses foster a data-driven culture? Nextlink Technology, with AWS Data & Analytics Services Competency and a skilled data analysis team, collaborates with enterprises. Together, they harness data visualization to succeed in this competitive era!