Products & Solutions
Accelerate insights into dynamic shifts in online public opinion and strengthen action strategies
Introduction
With digital voice surpassing traditional media, brand image relies on public perception from vast online discussions. Nextlink’s Gen AI Public Opinion Analysis Solution, analyzes sentiment and semantics, identifies key themes, and delivers actionable insights via visual dashboards for accurate business decisions.
With the rapidly changing information environment, public opinion analysis is crucial for strategic decisions, not just brand monitoring. Social media, news, and forums reveal vital market sentiment, image drivers, and potential risks. Failure of tracking these channels dynamically can lead to missed opportunities and PR crises, making a comprehensive analysis system necessary.
Gen AI Analysis
Traditional public opinion analysis, limited by keywords and manual review, can’t keep up with changing public opinion. Gen AI, with its semantic understanding, is essential for truly understanding market trends, managing risks, and finding opportunities in vast data.
| Traditional Public Opinion Analysis | Gen AI Public Opinion Analysis | |
|---|---|---|
| Data processing speed | Slow due to reliance on manual or traditional tools | Complete processing automatically within minutes |
| Depth of data analysis | Limited to keyword frequency and basic sentiment analysis | Can deeply understand semantic context, generate summaries and viewpoints |
| Real-time responsiveness | Slow response time due to the need for manual interpretation | Real-time trend monitoring through automated scheduling and alerts |
| Application flexibility and scalability | Lack system integration, requiring reliance on multiple tools | Integrate data collection, analysis, visualization, and output in a single platform |
| Decision support | List complex data, difficult to interpret | Automatically generate insightful summaries to support rapid decision-making |
Data drives decisions, leading to precise market understanding
Integrate social media, news, and forum data (posts, comments, replies) for centralized analysis and easy understanding of the complete online picture.
Gen AI models summarize, extract keywords, and analyze sentiment, automatically feeding results back into analysis tools for an efficient, smart process.
Scheduled crawling and topic tracking quickly show issue popularity and opinion, visualized for fast, clear decisions.
Customizable alerts for specific conditions (logic, frequency, recipients) ensure quick detection of unusual signals, speeding up crisis response and public opinion control.
The Gen AI Public Opinion Solution offers high flexibility and insight for real-time monitoring and decisions in various industries and use cases.
Analyze online sentiment after ad/campaign launch to understand audience reaction and inform marketing adjustments.
Monitor brand reviews and sentiment across social media, news, and forums to detect crises early and protect brand image with swift responses.
Continuously track competitor buzz and topics to understand their strengths, weaknesses, and industry trends for better strategy.
Use real online voices instead of traditional research to quickly understand industry and consumers for market-relevant proposals.
Analyze consumer conversations and trending keywords to find unmet needs, pain points, and opportunities for innovation.
Monitor keywords and topics for unusual spikes to quickly identify issues and trigger PR crisis response.
To navigate the fluctuating financial market conversation, major financial institutions’ marketing departments employ Gen AI Public Opinion Analysis Solution to instantly track competitor discussions to support market insight and strategic decision-making.
To navigate the fluctuating financial market conversation, major financial institutions’ marketing departments employ Gen AI Public Opinion Analysis Solution to instantly track competitor discussions to support market insight and strategic decision-making.
