The company used to purchase machines for different online campaigns, but it is not cost-effective to buy a large number of servers for short-term campaigns. Besides, it takes time to maintain them and has to replace them over time.
They also faced instability of DNS services, so they must deploy them in different data centers and even rent a physical machine on America, but the issue kept.
Moreover, with security consideration, they applied HTTPS on each browser. In traditional way, they should purchase SSL certification once a year with over thousands dollars, which can’t act in concert with friDay’s short-term online campaign. In addition, an unexpected domain might pop-up during the registration, which is time-consuming to apply. Finally, if there are MySQL loopholes to fix for system upgrade, it might take over a week to verify.