As life getting busy nowadays, people become highly relied on the immediacy and the accessibility of online shopping. In this perspective, the performance of E-commerce platform demonstrating its speediness and stability determines whether it can maintain the long-term operation. 

Whenever E-Commerce platform encounters special holidays and dealing with massive inflow of online traffic, it required IT from the on-prem to allocate its infrastructure in advance which would lie idle after the holidays. On the contrary, by adopting the elastic features of the cloud, the enterprises can not only facilitate the businesses to rapidly improving as well as reducing their computing resources, but also helping the firms to save up unnecessary expenditure.  

Consequently, as retailers managed to keep pace with the market environment regarding UX or the operation efficiency on the platform, cloud migration is deemed as an imperative trend.

Three Major Benefits of Cloud Migration for E-Commerce Platform

1. From Capital Expenditure To Variable Expenditure

Traditional capital expenditure limits the businesses to quickly go through testing and innovation on IT mode. However, by adopting AWS, it can enable you to immediately launch new operational resources and using the services without investing in huge expenditure in the upfront payment. AWS provides E-commerce platform with a variety of pricing model such as on-demand, reserved, and spot instance types to cost down the operational expenditure.

2. Improving User Experience through upgrading various services.

(1)Database Determines Service Outcome

When customers browsing through items on the platform, the performance of backend database determines its service quality i.e. item inventory timely update. In Amazon Aurora’s case, it can compatible with MySQL, and Postgres SQL as a web hosting database, it also integrates the efficiency and the availability of high-end business database with the simplicity and cost efficiency of NoSQL service, the feature in turn helps E-commerce platform save cost without sacrificing overall operational efficiency.

In addition, the function of shopping cart on the platform normally consumes the efficiency of RDS, businesses can take NoSQL into account for its database service DynamoDB to resolve the issue and create new order.

(2)Products Recommendation through Machine Learning

By learning through past purchase history to suggest possible items for the customers is the current mainstream on the E-Commerce platform. Amazon Personalize, by adopting past purchased pattern, can generate API to conduct product recommendation through Machine Learning as well as creating turnover rate for the clients.

The following graph is the actual practice of Amazon Personalize:


3. Making CMS execution easier.

A Content Management System(CMS) is a mechanism that is used to manage web content under the cooperation mode, it allows multiple contributors to manage, edit, and publish the digital content. Popular CMS include WordPress, Drupal and Magento.

Take the commonly used Magento as an example, when running Magento on the traditional on-premise environment, the enterprises required to carry out additional services to qualify E-Commerce platform (i.e. CDN, Security Services). Nonetheless, AWS own more than 170 services and a complete ecosystem for managed service partners, which allow E-Commerce platform to satisfy the needs once and for all.

The following layout demonstrated the Magento framework: